Ocean Breeze Yacht Charters

Scope: Brand refresh, responsive homepage redesign, regional landing pages (Caribbean & Mediterranean), email communication system

Platform: Zoho Sites, Zoho Campaigns, Illustrator, Figma

Ocean Breeze Charters is a boutique yacht brokerage offering luxury crewed yacht charters in premier destinations around the world. I was brought on to elevate their digital presence across brand, web, and email — helping them better connect with high-end clients and simplify their internal workflows.

The project began with a subtle rebrand, refining the logo and developing a flexible icon system to support future expansion beyond yacht charters. I created a mini brand board with logo variations, color palette, font pairings, and visual tone direction — striking a balance between luxury and laid-back sophistication.

The existing homepage was underperforming in both aesthetics and clarity. I designed a new homepage structure that communicates Ocean Breeze’s expertise, credibility, and destinations at a glance. Key sections included:

• A bold hero section with strong copy and CTA

• A trust-building stats row (e.g. “10+ Years at Sea”, “350+ Charters Completed”)

• Curated destination highlights

• Broker bios with shortened, punchy intros

• Real client testimonials and a newsletter opt-in

Built as a staging page in Zoho Sites, the redesign respects platform constraints while significantly enhancing the visual impact and flow of information.

I also developed two targeted landing pages — one for Caribbean charters and one for the Mediterranean — each optimized for paid ad traffic. These pages were designed with clean scrollable layouts, minimal distractions, and clear call-to-actions. Image direction focused on aspirational yacht imagery paired with personalized copy (“Private Yacht Moments in the Med’s Most Magical Ports”).

To support Ocean Breeze brokers, I designed a lightweight email template system using Zoho Campaigns. This included:

• A custom header graphic (600px wide) designed in Illustrator

• A modular footer built natively in Zoho (editable contact info + social icons)

• Style guardrails so brokers can paste in custom content with ease

The system improves consistency across outbound communications and saves time for the growing broker team.